VISUAL STORYTELLING

I operated as the Head of Production, assisting my friend Elena Schmid with her academic project in which she developed an event concept for the Swiss luxury watch brand Audemars Piguet, specifically tailored to the needs of Generation Z. The core idea of the creative concept, "Clashing Contrasts," deliberately plays with striking opposites and offers authentic insights into the creative process behind the scenes. I managed location scouting, secured models, and assembled a skilled team to execute the project vision. I provided creative input on the magazine layout, guided the process with strategic insights, and captured behind-the-scenes photography to document the production.