SOCIAL MEDIA
In some of my personal projects, I’ve taken the initiative to reimagine and enhance the social media strategies and online identities of various brands. For example, I redesigned logos and developed comprehensive social media strategies, creating a cohesive set of Instagram posts and visuals that align with the brand's identity. This approach not only strengthens their online presence but also generates excitement and engagement, setting the stage for a successful launch. My work focuses on crafting cohesive and impactful digital experiences that resonate with audiences and elevate brand visibility.
REINA OLGA
I re-designed and re-imagined the logo for an Italian lifestyle swimwear collection for the company Reina Olga. I enhanced their social media strategy and online identity by creating a cohesive set of Instagram posts and visuals, designed to engage their audience, elevate their brand presence, and build anticipation leading up to the collection's launch.
THAT’S Y ME
I recently undertook a personal project to help a friend, who is a yoga teacher, prepare for her upcoming retreat by creating and managing her Instagram profile. I designed the entire layout, ensuring it was visually appealing and aligned with her brand. I added various graphic elements, including custom icons, cohesive color schemes, and engaging imagery that reflects the serene and rejuvenating nature of her yoga retreat. I meticulously planned and scheduled the posts to create a consistent and engaging presence on Instagram. This included crafting compelling captions, selecting hashtags to reach the target audience, and planning the content calendar to build anticipation leading up to the retreat.
